From social media to voice-first A.I. to the emerging Internet of Things, we have more channels for 1:1 connections with customers than ever before. So why are so many of the world’s most famous brands feeling such pressure? And how can a more user-led approach to marketing help? rnrnIn this talk, Patrick Givens, head of VaynerMedia’s innovations & emerging technologies practice, VaynerSmart, will share how their “user-led, tech-enabled” approach helps brands build more durable customer relationships, optimize for more efficient and effective marketing, and ultimately positions them to win in the new attention economy.