Anyone can do one A/-test with a fantastic uplift, BUT how do you scale this into a program that delivers stable results over time, across your organization? With 10 years in the industry, and as the founder of Scandinavia's nr. 1 Conversion Agency, John Ekman is better equipped than most to answer this question. He will walk you through the steps and building blocks of an optimized optimization process - That is the gift that keeps on giving.