Google is an A.I first company and Google Ads it's at the forefront of this philosophy. We will see the new advancements in automation available to advertisers in Google Ads and how more control over the way the machines work increases results even more. We will discover new Smart Bidding options to help maximise revenue, new automated campaigns for display that provide new ways to reach your audience across Google's properties and the next level of mobile campaigns with Universal App Campaigns.