Intent is the most powerful fuel for brands to drive results. rnrnBut, throughout today’s consumer journey when there are more real-time signals than ever before, how do marketers keep up? rnrnConsumers expect brands to anticipate what they need and assist them in getting things done, and brands leading the way are building an engine to predict and shape intent throughout the whole consumer journey — with the right data and machine learning to drive results. A brand’s ability to leverage intent to anticipate consumer needs will define their ability to grow.rnTherefore we need to move moving away from demographic targeting, to intent targeting. Knowing your consumer's intent means you can meet them in the moments that matter and deliver helpful content. And by having met a few times, he or she will, in the end, convert and become loyal.