ICEEfest 2016 brought on the same stage companies whose products are vital for anyone working in online & tech.
The Internet Giants could not miss from this meeting: Rustam Ziganshin/ Facebook went on Innovation Stage 1 and talked about some of the hottest topics these days: Mobile, Apps and Video Content.
“Facebook is a mobile first company”
Agency Partner CEE @ Facebook, Rustam Ziganshin focused his speech around the device “that broke all marketing tools: the mobile“.
- 45% of global video views are now on mobile devices
- 1 of 5 minutes spent on mobile devices it’s on Facebook or Instagram
And because every marketer and every brand experience now a new challenge, the main question is how to reach the audience in the new mobile life?
Rustam said there are 3 dimensions to consider:
- Time: people are spending more and more time on mobile. And that time is in Apps, where people expect to discover things just for them
- Dicovery: mobile video captures attention and empowers discovery
- Value: it’s more important than ever for brands to bring a value for consumer
Mobile devices intensify the creativity
There are some major expectations that brands can explore but the one of immersive communication brings a lot of value to the products.
That’s why Facebook created incredibly useful tools like: creative canvas, video in carousel ads, creative effects and visual surprises.
“Facebook has become a video platform“, said Rustam. And the numbers are supporting this affirmation:
- April, 2014: 1 billion total video views on Facebook
- November, 2015: 8 billion total video views on Facebook
- 616% growth in mobile views 2012 – 2015
Below, the complete presentation of Rustam Ziganshin @ ICEEfest 2016:
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For other great keynotes from ICEEfest ’16, please check out ICEE Academy. We’re working hard to upload the best of them (almost) every day now… so stay tuned!
