Buying a car should be a pleasant experience. You establish the budget and the brand and then proceed to details like color and all kind of options.

But in some cases this experience is just time consuming because no visit to a showroom won’t be fully satisfying.

You can’t find the color you wanted. Premium model is exposed and you wanted something like more low budget.

All these problems are about to be solved with technology.

What is Wonder hub and how it works?

Produced by Innovation.rocks, Wonder hub is a content management tool for Virtual and Augmented Reality. Its applicability was demonstrated inside ICEEfest by Sergiu Ardelean.

Product Manager @ Innovation.rocks, Sergiu talked about how this app works for their biggest client yet, Volkswagen.

We witnessed to a live demo in which the car on the scene was the main subject.

And that’s because through the app the car’s colour changed. Also the wheels and we could sneak a peek at the options, without even touch the car.

What was this car color? Only the audience from Innovation Stage 1 knows 😉

3 elements that will make the difference/ applicability:

• AR image recognition: catalogues, posters & ads
• Object recognition: showrooms & dealership
• Location based marketing: dealerships & showrooms

The showroom is where you are

“Where can we go into the future with this kind of technology? I have one answer for you: virtual showrooms“, said Sergiu Ardelean.

Yes, because this kind of technology will rapidly spread, you’ll stay at home and have a totally different experience from browsing a dealer’s website.

Just put your VR gear and navigate through all the options. After you’ll decide, you’ll get a call from the real showroom to make the papers. Just like that.

Discover all the benefits this platform has to offer from Sergiu’s complete presentation @ ICEEfest:

How can you get access?

• If you have a valid ticket for ICEEfest 2016:
  • Send us an email at tickets@upgrade100.comand you’ll receive your password in 1 hour or less.

• If you don’t have a ticket for ICEEfest 2016:
  • You can buy one for ICEEfest 2017 here (this also includes your password for ICEE Academy)
  • You can buy only one password to watch the presentations (here, also).

For any other question please email us at tickets@upgrade100.com and we will reply in 1 hour or less.

For other great keynotes from ICEEfest ’16, please check out ICEE Academy.