Thinkdigital, the online communication media sales and strategy company, part of the regional group TDG, just launched a new visual brand identity and a new market positioning adapted to the online ecosystem’s evolution.

It’s a decision that comes after the move of the central headquarters of the regional sales house to Bucharest, once Romanian businessman Dragoș Stanca and Cristina Cucuiu – managing director of the company became majority shareholders of the company, at the end of last year.

TDG, founded by Greek entrepreneur Odysseas Ntotsikas in 2006, which expanded in several markets in Central and Southern Europe as well as in MENA countries, remains shareholder of the company headquartered in Bucharest, dedicating his focus to the accelerated development of the others companies within the group in the region: Project Agora (the first programmatic marketplace dedicated to local publishers) , TailWind (martech and ad technology provider) and ForestView (performance marketing agency).

Together with the new graphic identity, Thinkdigital kicked off today a new website where the current positioning is better explained as a new breed company – a digital media powerhouse.

„We’re just making it official. Thinkdigital has been developing a new modus operandi for some years now: it’s a natural evolution of both the team and the digital marketing landscape, in general”

“The company is no longer just a display adnetwork seller, even if this business unit is still significant and extremely important in our future strategy. The workload with direct clients, be it for solving creative briefs, media strategy and amplification, as well as performance marketing – where our team of experts has been only improving their skills since we were exclusive premium reseller for Facebook and now, Google Partner. It’s only expected to have this shift reflected in our communication, visual branding and graphics”  explained Dragoș Stanca, TDG coordinator in Romania.

The branding package of  Thinkdigital was created and implemented by Hye Studio. The new visual identity will translate the concept #ThinkDifferent – which underlines the company’s ability to adapt and perpetually transform in sync with the daily husstle of the digital environment – where the only constant in change.