Survival Guide: Day 1 @ ICEEfest

Who, what, where, how: we help you to make your agenda at the festival so you take all the benefits from the ICEEfest experience.

Because ICEEfest 2016 means more than 100 highly appreciated speakers and global companies arrived in Bucharest for 2 days only, plus over 50 hours of intensive training, we thought it’s time to help you choose the best presentations for you/ your company.

Don’t forget to install and activate your account in our new app, where you can find the updated agenda and you can save on your phone your favorite sessions and speakers!

This is Day 1 @ ICEEfest/ June 9, Bucharest:

Innovation Stage 1

09.30 – Our MC, Jeff Leach is responsable for the wake up call. Then we’ll listen to some opening remarks from Dragos Stanca/ ICEEfest Founder, Odysseas Ntotsikas/ Founder and Managing Partner @ TDG and Constantine Kamaras/ Chairman of the Board Directors @ IAB Europe.
09.45 – Let the show begin! Then stage will belong to Joris Evers/ VP & Head of Communications of NETFLIX Europe. The opening keynote is also the first presentations for the company in Eastern Europe.

10.30 – The Global Content Kings are coming to ICEEfest to tell you all about good & quality content and advanced techniques to generate more revenues: Rob Bradley/ CNN, Duncan Hooper/ Euronews, David Goddard/ BBC and Arnaud Simon/ Eurosport
12.30 – A very special keynote from the former music celebrity, now tech entrepreneur Will Henshall/ Founder Focus@Will. Learn how to be more productive at work. Music will help 🙂 Will is the founder of the band Londonbeats. Remember this hit: “I’ve been thinking about you?”. That’s him!
13.00 – All about The Science of Virality with some of the best out-of-the-box thinkers in the business: Alec McCrindle/ Yahoo&Tumblr, Richard Harless/ Shazam, Eyabo Macauley/ Maker Studios/ Walt Disney and Tom Pachys/ playbuzz.
15.00 – Are you ready for the Crazy Ones? Ok, ’cause they are crazy good in their business, the creativity and innovation business: Bas van den Beld/ State of Digital, Franc Cheetham/ Google ZOO, Anthony Baker/ R / GA and David Sandstrom/ DDB. Some of the greatest agencies in the world will be here. And, remember, more creatives and content creators will be on other stages.
17.00 – The Internet Giant will take the lead: Marcin Mallinovski/ Google, Rustam Ziganshin/ Facebook/ Nadine Neubauer/ Instagram and Ian Hurlock/ LinkedIn. Everything they do affect your business that’s why it’s essential to understand what’s next.

19.00 – Well, it’s time to find out… the winners of IAB MIXX Awards 2016! We’ll punish the best agencies in business 😉

Innovation Stage 2

10.30 – Ladies and Gents, meet the Disruptors. Through creativity and advanced thinking, these companies changed industries like urban transportation, turism, video distribution and journalism. Be brave, they say: Paul Moreno/ Uber, Carmen Punga/ Waze, Martin Verdon-Roe/ Tripadvisors and Steve Langdon/ OOYALA and Mark Adams/ VICE
12.15 – Be ready for a Special Keynote: Ivan Imhoff/ House of Kaizen is talking about how you can adapt your content to your readers personalities.
12.45 – we open the first & powerfull VR & AR stage ever in the region. Put your seatbelt and enjoy the ride with: Anatolie Gavriliuc/ HoloLens, Simon Lajboschits & Peter Fisher/ Khora Aps, Clemens Kirner/ innovation.rocks, Andreea Raducan/ Innoactive, Jay Short/ Inition, Clarence Dadson/ Design4Real and Greg Furber/ Rewind

15.30 – If you listened to The Content Kings on Innovation Stage 1, then this stage is a must: The Science Behind a Great Content, with Torben Heimann/ Improve Digital, Geoff Desreumaux/ WeRSM, Tom Jenen/ Polar, Florian Scholl/ Ringier, Ami Burstin/ RevDefender, Arvid Tchivzhel/ Mather Economics and Travis Wright/ CCP Global. Sensitive topics, like adblocking, programmatic, better monetization tools and so on.

Focus Stage

This stage is dedicated to the ones interested in eCommerce in all of its forms. That’s why we created a special ticket for the ones who want to dig deeper into the advanced techniques that generates online sales.

10.30 – Focus on eCommerce & Performance Marketing with: Marco Bertozzi/ Performics, James Finlayson/ Verve Search, Antonio Eram/ Netopia, and Yousuf Khatib/ Marketizator
12.30 – Focus on Google with: Thorsten Hermes. Specialized in retail, he’ll present the best options Google has to offer today
13.45 – Focus on Optimisation with: Ivan Imhoff/ House of Kaizen: 2 hours of intensive training where we’ll find ideas that can raise your conversions with more that 100%
16.00 – Focus on Facebook with: Karolina Janus/ Performance Marketing Expert
17.00 – Focus on Creativity and Data Automation with: George Frangakis/ ForestView, Daniel Prümers/ Criteo, Yuval Rachlin/ Sizmek, Karolina Janus/ Facebook, Marcin Malinowski/ Google, Terry Taouss/ Centro. From this session you’ll find out why creativity can’t function without the right technology and why technology and optimisation are not enough for your succes.