With extensive experience of media, advertising and digital innovation, Jonathan Kitchen joined Jungle Creations from Brave Bison in August 2018 as Commercial Director.
Hired to develop the company’s overall commercial strategy, international expansion and internal sales structure, Jonathan joins with over 20 years industry experience.
“I am genuinely passionate about social media, video and providing brand with innovative solutions with significant audience reach” Jonathan Kitchen
Having previously worked at Dennis Publishing for over 17 years where he was awarded AOP ‘Digital Commercial Individual of the Year’, he went on to head up sales at LADbible where he doubled the company’s commercial revenue during his tenure and most recently Brave Bison where he was Commercial Director.
- Prior to that, he launched Adnostic, an agency that allowed advertisers to create fully interactive ads that can run across multi-platform apps.
These days, at Jungle, Jonathan is conceptualizing never before seen collaborations that are revolutionizing the way brands view the cross over between social media, content and real-life experiences to generate real results.
“I like to take my passion on the road and regularly present at industry event and conferences including Advertising Week in the US and Europe” Jonathan Kitchen
What Jungle Creations DO & HOW
A leading media company for the social age, Jungle Creations is solely focused on delivering high quality content to their audience of over 80 million followers generating up to 5.5 billion video views.
In addition, they:
- create original content for some of the biggest brands in the world
- share quality content with their communities, which include the likes of VT, Twisted, Level Fitness, Four Nine and World Unknown.
“The success of our branded campaigns meant we generated the most Facebook video views for brands of any other UK publisher”
Their campaigns have garnered recognition from the likes of The Drum, Campaign, The Shorty Awards and Cannes Lions among many others and in 2018 the agency was awarded ‘Branded Content Team of the Year’ as well as ‘Most Innovative Video Partner’.
Their Work & Projects
Little Cassanova, with YOTY
Understanding that ‘catfishing’ was trending at the time and that engagement in the comments section results in a stronger algorithmic preference, the agency built a narrative based on this theme that would resonate with a huge audience and generate conversation.
- Objective: Showcase how easy it is to fake your identity, raising awareness of the Yoti app
- Solution: Shareable hidden camera film where we playfully showed the dangers of identity theft.
World Destruction, with WWF
The agency took man-made environmental impact, something almost impossible to comprehend in terms of scale and effect, and simplified it – ensuring that the issue was easy to understand for a wider audience.
- Objective: Raise awareness of the way our planet is affecting animals’ habitats
- Solution: Create a powerful social experiment where we trapped a man in an apartment for a week and slowly shrunk his habitat to replicate the experiences animals face.
Other projects, on their website.
