“We’re thrilled to announce that our community has grown to more than 700 million Instagrammers. And the last 100 million of you joined faster than ever“, according to a blog post.
And “faster than ever” is quite right if we’ll take a look at Instagram’s timeline:
- Launched in October 2010, Instagram reached 100 million users 28 months later (February 2013)
- There were 200 million users in March 2014, 300 million in December 2014 and 400 million in September 2015
- In 2016, Instagram passed two thresholds: 500 million users in June and 600 million in December
- After only 4 months, Instagram added another 100 million users: there are now 700 million
What 700 million users means in terms of social media?
It’s huge, taking into account that now Instagram is more than twice the size of Twitter.
Facebook’s other properties aren’t so far anymore: WhatsApp and Messenger have 1.2 billion users. Ah, yes! Facebook will be (soon) a 2 billion users company.
All due to an aggressive strategy?
iCEE.news wrote in several occasions about the expansion regarding Instagram’s users:
- Facebook vs Snapchat – A modern tale of the young & the restless in the digital age
- How Instagram managed to gather 100 million users in the last 6 months of 2016 and what this growth means in Social Media terms
“With new features like stories, live video and disappearing messages in Direct, people now have more ways than ever to express themselves and feel closer to what matters to them” Instagram blog
Some of those features were seen before at Snapchat and that seems to be Instagram’s problem: the lack of originality.
“It’s obvious that Facebook has been working hard to copy Snapchat features since 2012″, said Lukasz Zelezny/ SEO Conferences Speaker @ uSwitch.com and a former ICEE.fest speaker.
Even so, beside the 700 million users, Instagram has 1 million active advertisers, up from 500,000 in September.
It’s a long way to get Facebook, but that’s not bad at all!
Right on the subject, The Internet Global Giants are Back to Bucharest @ iCEEfest.2017, on June 15th and 16th.
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