Founded in 2009 by Romanians Emi Gal and Andrei Baragan, Brainient got sold to Teads, the France-based video ad tech company.
Founder and CEO @ Brainient, Gal will become the CEO of the new unit and will relocate to New York, where Teads has an office [TechCrunch].
“We will continue to operate as an independent business unit as part of Teads, rebranded as Teads Studio“, said Gal on Braininet’s blog, adding that “I once read that overnight success usually takes 15 years. For Andrei and myself, it took 10“.
With offices in London, Bucharest, Paris and Moscow, Brainient provides creative technology for building interactive ads across video, mobile, display and Connected TV. The start-up got 2.65 million $ in equity funding in 3 financing rounds from 10 investors [crunchbase.com].
- Teads purchase of Brainient comes a month after it raised 47 million $ in debt financing
- Teads reported a revenue of 140 million $ last year, and has around 450 employees [BusinessInsider]
Although we don’t know the transaction figures “a source told me that the startup had previously fielded offers of around $10-12 million“, said Steve O’Hear in his article from TechCrunch.
Emi Gal is also a former ICEEfest speaker. “What data tells us about the future of video advertising” was the topic of Emi’s presentation from the last year edition of the festival.
The video content is available (for free) in ICEE Academy.
