Meet Florin Cujba. Founder of the Tribe concept, he is a Lifestyle & Fitness Coach. With over 10 years of experience in Fitness, Florin is combining 4 important ingredients for a happy life: fitness, socialization/community, health and behavioral change.

And because we couldn’t wait until June 10, when he’ll participate in a panel at ICEEhealth, Lorena Macnaughtan got some inside info for you 🙂

As a fitness coach, would you recommend any health apps or wearables?

          – I believe that the best fitness tracker should be accommodated by the best fitness app. For example Apple Watch users can choose from a wide array of apps ready for download.

           – Health and fitness enthusiasts who want to keep track of their data will surely benefit from this wearable device.

           – In my opinion Polar Beat is a great option for tracking cardio activity, quality of sleep etc.

How important is engaging on social media for you as entrepreneur?

          – With the growth of technology and new opportunities, a business must keep growing with technology, or they risk losing their customers to their competitors.

          – Marketing is no longer what it was a few years ago where you had to use mass media to reach your customers. Any business that wants to grow by reaching a wider range of customers must engage on social media channels.

How can digital solutions make people healthier?

           – Due to recent developments in health care we see a large potential, and importance, for technology to support people in self-management of health issues, and even more importantly, healthy living, use of persuasive technology to make exercise regular and fun, to make good food choices, to quantify self, etc. 

          – Stress is something that a consumer can measure and improve. Fertile ground for the digital health industry, right? We can measure our heart rate, track our emotions, and record our stress-busting workouts and healthful eating. 

What are you excited about ICEEhealth?

          – Let’s face it, meeting new people and making new connections is hard. We’re all busy, and it’s not easy to just come across people with similar interests. ICEEhealth its the right place to do this!