A unique perspective: Holition tells us the story of the BMW 7 Series creative process

The multi award-winning agency Holition created a mesmerizing visual sequence which illustrates a BMW 7 Series’s intricate evolution from design inception to manufacture.

“Unveiling The Human Face of Luxury Automotive Technology” was the name of the project in which the agency successfully projected onto a car in daylight.

“This is significant as to showcase projection mapping traditionally, the environment must be darkened and this therefore limits where the project can be shown” Holition said about the project

One important part of the creative installation involved Holition customizing its advanced face-tracking technology to design an interactive augmented reality experience.

This is the story of the creative process:

This June (15th & 16th), Holition will be in Bucharest to talk not only about projects like this but also the other challenges the agency is ready to take on the future.

We’ll find out more at iCEE.fest from Jonathan Chippindale, Chief Executive @ Holition.