Yael Shafrir is Vice President of International Partnerships at Disney-backed storytelling platform, Playbuzz. In this role, she oversees the creation of international growth opportunities within strategic markets, to execute the company’s evolvement strategy. Prior to this, Yael was GM of the Middle East, APAC and Eastern Europe, at Playbuzz. Yael boasts a strong background in business development within the realm of digital media, where she has utilized her past as a journalist and content specialist. 

Prior to her role at Playbuzz, Yael was VP of Business Development for Trendline Group where she focused on the company’s cross-media activity, using its digital assets to grow its tangible business. Before that she ran content and marketing for Vringo, a global video ringtones app that turned private ringtones in to commercial messaging.

Beginning in the 90s, Yael had a key hand in creating a digital presence for notable brands in Israel, starting with establishing the first websites for major companies to defining content and marketing strategies through the early 2000s. 

Yael began her career writing and managing editorial content for the top media corporations in Israel.