Mick Loizou leads Product Marketing for Verizon Media EMEA, overseeing all aspects of monetisation, feature roll-out and go-to-market strategy for Oath’s advertising solutions. Prior to his current role he looked after the Native, Video and Mobile advertising strategy for Yahoo and was responsible for rolling out Yahoo Gemini, the native advertising platform in EMEA. He previously worked in Product Marketing at the Mobile Specialist advertising network Byyd where he launched a new DSP to market. Mick has had varied roles across Business Intelligence, Product Marketing and Client Services across his professional experience in the UK and Switzerland.