Recognized as one of the founding leaders of ‘Experiential’ Marketing in the UK, Irv is a strategic and creative thinker, he has 25 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences.

A published author & multi-award winner, Irv has worked with many of the world’s largest brands – Tesco, Topshop, RBS, H&M, B&Q, WHSmith, River Island, Whirlpool, Paddy Power, 47 Brand and Footlocker, Nutristrength and Levi’s. Irv has helped each brand to seek out and increase global online and offline communities and utilize insight to increase consumer advocacy, as well as using social media conversations to change purchase behaviors and drive ROI in the live, OOH and digital environments.