Ben Kaplan is among the world’s leading experts on viral marketing and sales. He is the founder and CEO of NationalToday.com — the leading holiday and calendar-based marketing site in the world.

Kaplan is also the founder + CEO of PR Hacker, the world’s fastest growing viral marketing and sales agency. In under 5 years, PR Hacker has revolutionized the PR and digital marketing industries with its data-driven, viral-optimized, and growth-focused approach for brands like Budweiser, Mercedes-Benz,Citi, Smuckers, and Milk-Bone.

Kaplan is the bestselling author of 12 books (including the viral hit How to Go to College Almost for Free) and an acclaimed public speaker on four continents. He has appeared on more than 5,000 TV and radio programs, including interviews on Oprah, Good Morning America, NBC, CBS, CNN, Fox News, and the BBC.