Arjoon is the Europe-Australasia Head of Culture and Brand Experience at General Mills creating differential brand building playbooks and modern marketing approaches to drive cultural relevance for their full portfolio of loved food brands across all categories.

Previous to this, he was the Marketing Head for Haagen-Dazs and Nature Valley for UK & Northern Europe and Europe Marketing Head of New Ventures delivering market-leading growth and leading award-winning campaigns.

He has over 16 years’ experience working in leadership roles around the globe at L’Oreal and General Mills and is passionate about remarkable modern magical marketing on purpose-led brands leveraging cultural forces. He was a Jury member of the Global Effie Awards and Chair of Judges for The Drum Social Media Awards in 2020.