Andrew Wrobel is the Founding Partner, Content & Strategy at Emerging Europe. He is also the leader of the organisation’s Alliance for Business Services, Innovation and Technology initiative. Trained as a journalist, he has worked for broadcast and print media for over 15 years. Since the beginning of his career he has covered business, investment, political economy and technology. He has authored and contributed to a number of international business, investment and trade-related publications, mainly about Central and South Eastern Europe. He regularly interviews political and business leaders about economics, business and politics and a moderator and a panelist at international economic and business events and a juror at various international business-related competitions, a location promotion trainer and a media commentator. Andrew is also a member of the IAOP’s European Outsourcing Council. Currently, he is pursuing a PhD in nation branding.