As senior director of SEO at iCrossing, Alex Douglas-Mann spends his time deciphering what consumers really want. Alex’s experience spans over a decade in Search Marketing during which time he has won awards for his technical and content-focused work. Driven to get the best for his clients, such as Barclays, M&S and Monster, he understands what it means to be a true growth partner as he encourages his clients to clients recognize the importance of and opportunities within Search.