UPGRADE 100 Focus prezintă:
ALL THINGS FACEBOOK
& INSTAGRAM
Află ce e nou și ce funcționeaza acum pe Facebook, Instagram, Messenger și WhatsApp direct de la specialiștii companiei dar și de la experți de top independenți.
Află ce e nou și ce funcționeaza acum pe Facebook, Instagram, Messenger și WhatsApp direct de la specialiștii companiei dar și de la experți de top independenți.
Speakers:
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Speakers:
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| AGENDA LIVESTREAM 18 FEBRUARIE 2021, ORA 9:00 (Prezentările vor fi susținute în limbile engleză și română) |
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| 08:30 – 09:00 | Pre-Event Virtual Networking & Live Expo | ||
| 09:00 – 09:15 | “Opening Remarks” - George Fragakis, Marketing & Advertising Consultant | Moderator, All Things Facebook & Instagram and Dragoș Stanca, founder UPGRADE 100 | Host of the Romanian live stream | ||
| 09:15 – 10:00 | Opening keynote address: “Facebook’s Future: What Marketers Need to Know Today” - Mari Smith, Premier Facebook Marketing Expert & Top Social Media Thought Leader | ||
| 10:00 – 10:15 | “Fireside Chat on Future Trends” - Mari Smith talks on stage with Tania Giakoumaki, Managing Director, Curious Ahead | ||
| 10:15 – 10:35 | “The future of Shopping has come early: Perspectives from the industry” - Dimitrios Korniotis, Global Marketing Solutions, Facebook | ||
| 10:35- 10:55 | “Turning Desire into Demand with Discovery Commerce” - Agnieszka Jaworska, Product Marketing Manager, CEE, Facebook | ||
| 10:55- 11:10 | “ROAS 550 on Facebook Ads” - Dimitris Dimitriadis, Chief Innovation Officer, theFutureCats | ||
| 11:10- 11:25 | “How We Adapted our BCR2 Methodology to maximize revenue in the Covid Era” -Dimitris Kalaitzis, Marketing Team Leader, GIM | Greek Internet Marketing | ||
| 11:25 – 11:55 | Virtual Networking Break & Live Expo | ||
| 11:55 – 12:10 | “Top trends to watch on Facebook in 2021” - Dragos Stanca, founder UPGRADE 100 and Alex Negrea, owner Social Smarts – [talk in Romanian] | ||
| 12:10 – 12:40 | “Full-Funnel Strategy in the new iOS14 Environment: How to profitably scale & measure in 2021!” - Patrick Wind, Managing Director, AdsAccelerator | ||
| 12:40 – 13:00 | “Fireside Chat on Channel Strategy” - Patrick Wind talks on stage with Ned Poulter, CEO & Founder, Pole Star Digital | ||
| 13:00 – 13:15 | “#BrandsGetReal” - Xenia Chatziioannidou, Director, Byte the Digital Agency | ||
| 13:15 – 13:45 | “#HaagIndoors Secrets from the Sofa” How Haagen-Dazs showed creativity under constraint in the lockdown and created a joy-filled digital community experience with its Secret Sofa campaign - Arjoon Bose, Head of Culture and Brand Experience (Europe-Australasia), General Mills |
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| 13:45 – 14:00 | Q&A with Arjoon Bose | ||
| 14:00 – 14:15 | "A Facebook Global Success Story made in Greece. Exceeding Performance Targets through Facebook Innovation." - Dimitris Korniotis talks on stage with Eirini Lito Stefanou, Growth Manager, Relevance | ||
| 14:15 – 15:00 | Virtual Networking Break & Live Expo | ||
| 15:00 – 15:20 | “Best use of social media in 2020. What’s next in 2021?” - Mădălina Săvulescu, Head of Digital, Grafitti Public Relations [presentation in Romanian] | ||
| 15:20– 15:40 | “Facebook Groups and Communities: The Future of Social Media” - Dimitris Kanellis, Creative Technologist | ||
| 15:40 – 16:05 | "CX evolved - WhatsApp and Infobip. Its personal... again!” - Mirza Hadzic, Sales Director, Europe, Infobip (WhatsApp Business Solution Partner) | ||
| 16:05 – 16:30 | “Instagram for business: The consumer journey is a circle!” - Andrew-William Grivas, Client Solutions Manager CEE, Facebook | ||
| 16:30 – 17:15 | “Expect the unexpected!” - Yes, we all want our campaigns to go viral, but we all know there’s no formula to achieve it. What’s the secret to hit the sweet spot? -Soco Núñez de Cela, Head of Brand & Marketing Communications, Burger King UK | ||
| 17:15 - 17:30 | Q&A with Soco Núñez de Cela | ||
| 17:30 - 17:35 | Closing Remarks with Dragoș Stanca / Upgrade 100 and Alexandru Negrea / Social Smarts | ||
| 17:35 - 18:00 | Post-Event Virtual Networking & Live Expo |
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CUI NE ADRESĂM?
- Evenimentul e adresat întregului lanț: clienți, agenții de creație, agenții de media, producători de conținut și companii mass-media
CE VA CONȚINE?
- evităm discuțiile și părerile libere, insistăm pe prezentări, date clare, studii de caz și vizualuri spectaculoase
CU CE VOM RĂMÂNE?
- Cu cele mai actuale schimbări din platformele Facebook, esențiale pentru a performa.
