FMP Academy is the first event in CEE dedicated exclusively on Facebook Marketing Partners. Access is granted based on prior approval - if you already have a Full Festival or Day Pass.
Focusing on the emerging needs implied by mobile disruption in Creative, Measurement, Messaging and Vertical-Specific marketing, the FMP Academy aims to educate the CEE marketing ecosystem on the growth opportunities offered by FMPs and ignite new strategic partnerships that will generate business value in a mobile-first world.
The event will be most valuable for people, working in the following roles within advertisers, creative and media agencies:
- Business development leads/partnership leads
- (Digital) Strategists
- Digital Leads
- Client leads
- Sr. Social consultants
The FMP academy will focus on 4 different areas: Creative, Measurement, Messaging & Vertical Specific solutions. In order to get the most out of each session you can see a quick summary of each FMP session to help you choose which sessions you’d like to attend in advance.
REQUEST ACCESS HERE: iceefest.com/FMPAcademy
"Driving growth through independent measurement"
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AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers trust AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,500+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 15 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com.
"The future of creativity in an automated world"
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Smartly.io is the paid social partner who delivers the best results by combining creative production and advertising automation. Our platform, expertise, and service help brands like Uber, eBay, Zalando to scale their results – not headcount - on Facebook, Instagram and Pinterest. Learn more at www.smartly.io
"Scaling world-class creative, in a mobile first world"
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Shuttlerock are the mobile creative specialists. They leverage existing brand assets (TVCs, non-optimised video, static images) to create mobile-optimized video ads. As a Facebook and Instagram Marketing Partner with offices around the globe, they partner with both advertisers & agencies, to optimise and scale their campaign creative. To learn more visit www.shuttlerock.com
"Personalized Video at Scale"
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Spirable enables brands and agencies to attract, convert and retain more customers through a self-serve creative platform that integrates data feeds (such as environmental, sports, stock levels and many more) with video creative, to dynamically generate personalised videos at scale and distribute them automatically across Facebook/Instagram. To learn more visit www.spirable.com