DAY 1, 13TH OF JUNE 2019
11:00
DISRUPTIVE INNOVATION
ADVERTISING & MARCOM
eCOMMERCE & RETAIL
SESSION 1: GROW WITH GOOGLE - THE NEW RULES OF DIGITAL AND PERFORMANCE MARKETING
Jannicka Bock
Director Client Solutions Central Europe
"Leverage machine learning for business growth with Google"
Rowena Marin
Agency Account Manager
"Growth Solution // Predict Intent to Drive Results"
Diana Olar
Platforms Partner Manager CEE
"Learnings from top performing companies on Digital Marketing Transformation"
Sorin Sfetcu
SEED Manager (Startups, Export & Entrepreneurs Development)
"A.I driven marketing: Next wave of automation in Google Ads"
14:00
DISRUPTIVE INNOVATION
ADVERTISING & MARCOM
CREATIVITY & EXPERIENTIAL
SESSION 2: TRENDING INSIGHTS - UPGRADE YOUR YOUTUBE KNOW-HOW
YouTube
Madalina Pangrate
Industry Manager
"Spotlight on Light TV Viewers digital journey"
YouTube
Carmen Punga
Industry Manager
"Unskippable stories"
16:00
DISRUPTIVE INNOVATION
ADVERTISING & MARCOM
CREATIVITY & EXPERIENTIAL
SESSION 3: WORKSHOP - ACCELERATE YOUR CREATIVE ADVANTAGE ON YOUTUBE
YouTube
Teodora Patrauceanu
Agency Account Manager
"Accelerate your creative advantage"
19:30
VIDEO GAMING & ENTERTAINMENT
NETWORKING & FUN: Drinks, Live DJ's by RedBull and Networking @ The UPGRADE 100 Summer Playground
Prepare for the biggest festival of independent content creators on YouTube, Facebook, Instagram, TikTok and... more. Discover TUBECON Romania by UPGRADE 100 team. Details to follow: www.Tubecon.roDAY 2, 14TH OF JUNE 2019
11:00
DISRUPTIVE INNOVATION
ADVERTISING & MARCOM
eCOMMERCE & RETAIL
SESSION 1: FACEBOOK, INSTAGRAM AND MORE: KEY UPDATES FROM THE WORLD'S NO. 1 SOCIAL NETWORKING COMPANY
Ewa Tumanow
Client Partner CEE
"Driving innovation through culture. Facebook for Social Good."
Verity Gill
Marketing Science Lead EMEA
"Measurement as a Mindset"
Christina Keller
Director of Creative Shop, Central Europe
"Creativity in Instagram Stories"
13:10
ADVERTISING & MARCOM
DIGITAL CONTENT & ADTECH
SESSION 2: INNOVATION IN CONTENT CREATION, CONSUMPTION AND DISTRIBUTION
The Telegraph
Louise Curtis
Product Manager
"Audio/Voice strategies for publishers"
Waytogrow
Tomasz Musial
VP – Publishers and Programmatic
Nikodem Sarna
Head of International Business Development
"Inovations in content monetization"
Hearst Magazines
Simona Zanette
Digital Director
"ONE HEARST: Where Technology meets business"
Gazzetta dello Sport
Gianluca Varano
Head of digital
"Content 360 strategies for publishers"
Globalwebindex
Jason Mander
Chief Research Officer
Chase Buckle
Trends Manager
"Understanding the Global Digital Landscape: Key media and social media trends"
Bannersnack
Robert Katai
Marketing Manager
"The Future Of Podcasting and Audio Content"
15:30
DISRUPTIVE INNOVATION
DIGITAL CONTENT & ADTECH
LIVE-ON-STAGE EXPERT FOCUS GROUP: THE DISRUPTION OF DIGITAL CONTENT MONETIZATION
A new spectacular format where multi-disciplinary experts are also part of the audience and they will try predict, in 5 minutes each, how they see the future of content monetization in an era where the global giants are winning 80%+ out of the total advertising budgets.
Host:
Republica.ro
Claudiu Pândaru
Founder
Guests:
IZIdata
Silvia Luican
Founder
Alexandra Hash
BRAT
Arina Ureche
General Director
PRO TV
Andrei Bereanda
Head of digital
Universal Mccann
Mihai Trandafir
Inclusiv
Stefan Mako
Journalist
IAB Europe
Constantine Kamaras
Co-founder & Chairman Emeritus
20:30
VIDEO GAMING & ENTERTAINMENT
STANDUP COMEDY NIGHT with Jeff Leach on UPGRADE Stage 1
Our famous Chief Entertainment Officer to draw the festival's conclusions in his own way...Upgrade 100
Jeff Leach
Chief Entertainment Officer
