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DAY 2, 14TH OF JUNE 2019

09:00

DISRUPTIVE INNOVATION

SPECIAL SESSION: A MORNING WITH THE GLOBAL AMBASSADOR OF "SINGULARITY UNIVERSITY"

Watch Salim live-on-stage at TED - as a warm up...

IMPORTANT: To avoid a crowded room, please CONFIRM your participation HERE

Singularity University

Salim Ismail

Co-Founder

"Disruptive Convergence"
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10:15

DISRUPTIVE INNOVATION

DEBATE and Q&A: PREDICTIONS ON HOW THE WORLD IS BEING REDESIGNED BY TECHNOLOGY

Our star speaker of the day and the audience in an open debate - moderated by the famous Romanian journalist Andreea Esca - about the bright and the dark side of technology. Watch Salim Ismail's EXCLUSIVE message for UPGRADE 100:
Host:

PRO TV

Andreea Esca

Journalist


Guests:

Singularity University

Salim Ismail

Co-Founder

10:45
11:30

DISRUPTIVE INNOVATION

CREATIVITY & EXPERIENTIAL

SESSION 1: REBOOT YOUR BRAIN and RETHINK EVERYTHING

FJORD

Ashley Benigno

Group Director

"Trends and humanity in the digital era"

IMMOFINANZ AG

Christian Traunfellner

Head of myhive offices

"The offices of the future - about hives, work spaces and communities"

Genius Steals

Faris Yakob

Co-Founder & Creative Strategist

Rosie Yakob

Co-Founder

"The Gemini Agenda"
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Vaynermedia

Patrick Givens

VP, Head of VaynerSmart

"LISTEN UP! The Superpower of Modern Marketing"
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AdVerif.ai

Or Levi

Senior Data Scientist

"Good VS Malicious AI: Deep-Fakes, Shallow-Fakes and AI to Help Catch Them"
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13:15

DISRUPTIVE INNOVATION

SPECIAL KEYNOTE: INVESTING IN THE EXPONENTIAL ERA

Matthew Griffin, award winning Futurist working between the dates of 2020 and 2070, is described as “The Adviser behind the Advisers” and a “Young Kurzweil”. Check this presentation, as a warm-up for UPGRADE 100.

311 Institute

Matthew Griffin

CEO

"Disruption of life by tech"
13:55
14:50

DISRUPTIVE INNOVATION

ADVERTISING & MARCOM

CREATIVITY & EXPERIENTIAL

DIGITAL CONTENT & ADTECH

SESSION 2: THE NEW RULES OF BRANDING AND EFFICIENT CREATIVITY

Jungle Creations

Jonathan Kitchen

Commercial Director

"Welcome to the jungle!"

YouTube

Madalina Pangrate

Industry Manager

"How to measure your Brand on YouTube"
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The & Partnership London

Dave Bedwood

Creative Partner

"Tech-enabled Creativity"

Coca Cola Company

Quinn Donato

Connections Marketing Manager CEE

"Content strategies for brands"

MullenLowe Profero

Peter Moody

Managing Director Mullen Lowe Profero London

Rob Collins

Global Head of Strategy

"10 forces that will shape brands in the 2020s"
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TBWA Helsinki

Umberto Onza

Lead Innovation Designer

Juhana Hokkanen

Head of Creative Technology & Partner

"Disruption = Marketing through Innovation"
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17:10
17:40

DISRUPTIVE INNOVATION

CREATIVITY & EXPERIENTIAL

SESSION 3: THE SPECTACULAR WORLD OF VR/AR/MR and EXPERIENTIAL MARKETING

Concept Factory London/Bucharest

Adrian Posteuca

Founder

"The state of VR/ AR"

PwC UK

Jeremy Dalton

Head of VR/AR

"THE POWER OF VR / AR"
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Glitch Studios

Sami Hamid

VR Producer

"Maturing VR for enterprise - Adding critical value for organisations through VR enterprise solutions"
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Happy Finish

Daniel Cheetham

Global CEO

"The best of VR and AR"

KEMOSABE

IRV

Co-Founder & Creative Strategist

"A SINGLE MOMENT IN TIME"
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Unit9

Tom Sacchi

Co-Founder & Creative Partner

"Updates from the production company of 2019 (AdAge)"

WildBytes

Laia Zanon

Film & Creative Producer

"Disruptive Experiential Design through technological innovation."

Somewhere Else

Christophe Mallet

Co-Founder

"Training for the Future & The Future of Training"
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20:30

VIDEO GAMING & ENTERTAINMENT

STANDUP COMEDY NIGHT with Jeff Leach

Our famous Chief Entertainment Officer to draw the festival's conclusions in his own way...

Upgrade 100

Jeff Leach

Chief Entertainment Officer

21:30

VIDEO GAMING & ENTERTAINMENT

FAREWELL DRINKS AND NETWORKING in The UPGRADE 100 Summer Playground

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