DAY 1, 13TH OF JUNE 2019
09:00
OPENING: GOOD MORNING, UPGRADE 100 NATION!
Upgrade 100
Jeff Leach
Chief Entertainment Officer
"Yo, Upgrade Nation! Are you ready?"
Upgrade 100
Dragos Stanca
Founder
"Why we "killed" iCEE.fest? The UPGRADE 100 vision"
09:30
DISRUPTIVE INNOVATION
ADVERTISING & MARCOM
CREATIVITY & EXPERIENTIAL
DIGITAL CONTENT & ADTECH
SESSION 1: KEY TRENDS IN 2019. WHAT TO EXPECT IN 2020 AND BEYOND.
Key takeaway: what to expect from this year's festival. How technology is changing all the rules and what to expect from the future?Host:
IAB Europe
Constantine Kamaras
Co-founder & Chairman Emeritus
Guests:
Jannicka Bock
Director Client Solutions Central Europe
Verizon Media
Mick Loizou
Director, Product Marketing and Demand Strategy
ex-CEO XPRIZE
Marcus Shingles
Entrepreneur
The Telegraph
Louise Curtis
Product Manager
10:00
DISRUPTIVE INNOVATION
SPECIAL KEYNOTE: "Uber Yourself Before you get Kodak’ed“
ex-CEO XPRIZE
Marcus Shingles
Entrepreneur
"Linear to Exponential Thinking"
11:00
ADVERTISING & MARCOM
CREATIVITY & EXPERIENTIAL
SPECIAL KEYNOTE: THE MAGICAL SCIENCE OF STORYTELLING
Check David's fantastic TEDx talk bellow, as a warm-up ;)Professional Speaker
David JP Phillips
"THE MAGICAL SCIENCE OF STORYTELLING"
11:50
DISRUPTIVE INNOVATION
ADVERTISING & MARCOM
CREATIVITY & EXPERIENTIAL
SESSION 2: THE NEW RULES OF BRANDING, MARCOM & EFFICIENT CREATIVITY
Ykone
Olivier Billon
Founder
"Influencer marketing in the vanity era"
3 colors
Flavilla Fongang
Managing Director
"How to use neuromarketing in technology to attract and convert more effectively"
HashMark #creative
Jure Pozun
Co-Founder
Niko Klansek
Co-Founder
"New Order in Communication for the 4th Industrial Revolution"
Verizon Media
Gaetan Belaud
Senior Director, EMEA Sales
Veronica Ortolani
Senior Marketing Manager
"Transforming the journey"
13:30
ADVERTISING & MARCOM
SPECIAL KEYNOTE: UPGRADING DIGITAL EXPERIENCE - THREE INSIGHTS FROM POSITIVE PSYCHOLOGY
Syzygy | London College of Fashion
Paul Marsden
Consumer Psychologist
"Upgrading Digital Experience - Three Insights from Positive Psychology"
14:25
DISRUPTIVE INNOVATION
ADVERTISING & MARCOM
CREATIVITY & EXPERIENTIAL
DIGITAL CONTENT & ADTECH
SESSION 3: NEW STRATEGIES AND OUT-OF-THE-BOX IDEAS IN A NEW WORLD, REDEFINED BY TECHNOLOGY
Christina Keller
Director of Creative Shop, Central Europe
"Pitch. Play. Plunge: Exponential Ideas"
Sepideh Dundon
Partner Manager EMEA
"B2B Trends for the Contrarian Marketer"
Hubspot
Scott Tousley
Growth & User Acquisition
"Marketers Are Selfish... And It's Killing Your Growth"
Project Agora
Alex Karageorgis
Managing Director
"Is Winter Coming for Digital Publishing?"
Playbuzz
Yael Shafrir
VP of International Partnerships
"What is the one thing people worldwide care about the most? Themselves!"
Accenture Interactive
Christian Harris
Senior Manager
"People buy culture.. not (only) products. The bridge from customer to human experience"
Waze
Thomas Barthuel
Head of EMEA Strategy & New Markets Business Development
"The Latest Updates from Waze"
16:45
CREATIVITY & EXPERIENTIAL
SPECIAL KEYNOTE: WHERE DO IDEAS COME FROM? 5 PLACES TO LOOK FOR YOUR NEXT CREATIVE BREAKTHROUGH
Serviceplan
Myles Lord
Managing Creative Director
"UNLOCKING THE BRIEF: 5 Places to start searching for your next creative breakthrough."
17:15
DISRUPTIVE INNOVATION
SPECIAL UPDATE: A GAME CHANGER - FACEBOOK ENTERS THE CRYPTO CURRENCY MARKET
101 Blockchains
Aviv Lichtigstein
CEO & Founder
"Facebook plans June 18th cryptocurrency debut. Here’s what you need to know."
17:45
DISRUPTIVE INNOVATION
VIDEO GAMING & ENTERTAINMENT
SESSION 4: VIDEO GAMING and THE DISRUPTION OF ENTERTAINMENT
RGDA
Catalin Butnariu
President
"Video Games: The Potential of Emerging Countries In a Market Bigger Than Music And Movies."
Graham McAllister
Games UX Consultant
"A Manifesto for Evidence-based Game Development."
ESL
Martin Kadinov
Regional Manager SE Europe
"Esports - the choice of sports entertainment for 300 million people globally. Learn the important facts and how to benefit from the emerging opportunities."
11bit Studios
Patryk Grzeszczuk
Marketing Director
"Video games: Tell stories that matter"
19:00
DIGITAL CONTENT & ADTECH
VIDEO GAMING & ENTERTAINMENT
SPECIAL KEYNOTE: HOW TO REACH 6.3 MILLION SUBSCRIBERS ON YOUTUBE
Youtuber
Matthew Santoro
"Mindfulness and the Creative Space"
19:15
VIDEO GAMING & ENTERTAINMENT
TUBECON ROMANIA: The Official Launch
Discover how media is changing and why Tubecon is a unique opportunity for the brands to connect with the new generation. Tubecon is an European movement of independent video creators and it will be launched in Romania in April 2020. A new project Made by the UPGRADE 100 team. www.Tubecon.roHost:
Upgrade 100
Smaranda Heroiu
Executive Director
"The Change makers. How influencers can produce impact"
Guests:
Tubecon International
Risto Kuulasmaa
Co-Founder
Dan Oros
Head of Marketing Romania
Viral Studios
Mihai Alexandru Hash
Founder
Hit Yourself
Florin Grozea
Founder
Digital Communication Network
Artur Gurau
President
DAY 2, 14TH OF JUNE 2019
09:00
DISRUPTIVE INNOVATION
SPECIAL SESSION: A MORNING WITH THE GLOBAL AMBASSADOR OF "SINGULARITY UNIVERSITY"
Watch Salim live-on-stage at TED - as a warm up...IMPORTANT: To avoid a crowded room, please CONFIRM your participation HERE
Singularity University
Salim Ismail
Co-Founder
"Disruptive Convergence"
10:15
DISRUPTIVE INNOVATION
DEBATE and Q&A: PREDICTIONS ON HOW THE WORLD IS BEING REDESIGNED BY TECHNOLOGY
Our star speaker of the day and the audience in an open debate - moderated by the famous Romanian journalist Andreea Esca - about the bright and the dark side of technology. Watch Salim Ismail's EXCLUSIVE message for UPGRADE 100:Host:
PRO TV
Andreea Esca
Journalist
Guests:
Singularity University
Salim Ismail
Co-Founder
11:30
DISRUPTIVE INNOVATION
CREATIVITY & EXPERIENTIAL
SESSION 1: REBOOT YOUR BRAIN and RETHINK EVERYTHING
FJORD
Ashley Benigno
Group Director
"Trends and humanity in the digital era"
IMMOFINANZ AG
Christian Traunfellner
Head of myhive offices
"The offices of the future - about hives, work spaces and communities"
Genius Steals
Faris Yakob
Co-Founder & Creative Strategist
Rosie Yakob
Co-Founder
"The Gemini Agenda"
Vaynermedia
Patrick Givens
VP, Head of VaynerSmart
"LISTEN UP! The Superpower of Modern Marketing"
AdVerif.ai
Or Levi
Senior Data Scientist
"Good VS Malicious AI: Deep-Fakes, Shallow-Fakes and AI to Help Catch Them"
13:15
DISRUPTIVE INNOVATION
SPECIAL KEYNOTE: INVESTING IN THE EXPONENTIAL ERA
Matthew Griffin, award winning Futurist working between the dates of 2020 and 2070, is described as “The Adviser behind the Advisers” and a “Young Kurzweil”. Check this presentation, as a warm-up for UPGRADE 100.311 Institute
Matthew Griffin
CEO
"Disruption of life by tech"
14:50
DISRUPTIVE INNOVATION
ADVERTISING & MARCOM
CREATIVITY & EXPERIENTIAL
DIGITAL CONTENT & ADTECH
SESSION 2: THE NEW RULES OF BRANDING AND EFFICIENT CREATIVITY
Jungle Creations
Jonathan Kitchen
Commercial Director
"Welcome to the jungle!"
YouTube
Madalina Pangrate
Industry Manager
"How to measure your Brand on YouTube"
The & Partnership London
Dave Bedwood
Creative Partner
"Tech-enabled Creativity"
Coca Cola Company
Quinn Donato
Connections Marketing Manager CEE
"Content strategies for brands"
MullenLowe Profero
Peter Moody
Managing Director Mullen Lowe Profero London
Rob Collins
Global Head of Strategy
"10 forces that will shape brands in the 2020s"
TBWA Helsinki
Umberto Onza
Lead Innovation Designer
Juhana Hokkanen
Head of Creative Technology & Partner
"Disruption = Marketing through Innovation"
17:40
DISRUPTIVE INNOVATION
CREATIVITY & EXPERIENTIAL
SESSION 3: THE SPECTACULAR WORLD OF VR/AR/MR and EXPERIENTIAL MARKETING
Concept Factory London/Bucharest
Adrian Posteuca
Founder
"The state of VR/ AR"
PwC UK
Jeremy Dalton
Head of VR/AR
"THE POWER OF VR / AR"
Glitch Studios
Sami Hamid
VR Producer
"Maturing VR for enterprise - Adding critical value for organisations through VR enterprise solutions"
Happy Finish
Daniel Cheetham
Global CEO
"The best of VR and AR"
KEMOSABE
IRV
Co-Founder & Creative Strategist
"A SINGLE MOMENT IN TIME"
Unit9
Tom Sacchi
Co-Founder & Creative Partner
"Updates from the production company of 2019 (AdAge)"
WildBytes
Laia Zanon
Film & Creative Producer
"Disruptive Experiential Design through technological innovation."
Somewhere Else
Christophe Mallet
Co-Founder
"Training for the Future & The Future of Training"
20:30
VIDEO GAMING & ENTERTAINMENT
STANDUP COMEDY NIGHT with Jeff Leach
Our famous Chief Entertainment Officer to draw the festival's conclusions in his own way...
Upgrade 100
Jeff Leach
Chief Entertainment Officer
